Authentic Marketing

I trust this finds you well & that you had an enjoyable Halloween earlier this week. How fun was it to see all the pics & posts of kids dressed up in costumes – that is truly my favorite part of the holiday!!

This year I decided not to dress up, instead, I looked at what “costume and mask” I wear daily. And that one is to look good. To show you that I have my shit together. To prove to you that I am attractive, sexy, feminine and cool. Over the past 6-months, I have grown to know my desire for approval all too well. It’s exhausting, actually. So, while the veil was thin, during this past all hallows’ eve, and in an effort to put to death an old part of me that no longer serves and welcome in truth and authenticity ~ I posted about my “costume” along with this picture of me that, to me, looks scary and ugly.

tboky 11.3.16

Well, the response on social media was incredible. I got over 180 “likes” (60 of them were “love” buttons) and over 50 comments. (Btw, it was fascinating to see how some people loved this pic, and how I think it’s horrible. More evidence that shows that we are own worst critics.)

In last week’s blog, I shared tips for authentic marketing. If you didn’t resonate, I invite you to think again because the post I recently put up was a true example of authentic marketing. If you missed it or want to check it again, you can read it here.

I am so passionate about authentic expression because, aside from our own personal healing, I know that it makes a difference in the lives of others. When we show our true colors, when we speak our truth, when we expose the realness of who we are, our fellow humans can connect to us. They can relate to us. They lean in to us. They want more of us.

This is authentic marketing!

I have another example for you.

Last Sunday, I awoke experiencing feelings of aloneness and sadness. When I listened to my inner voice, I was craving companionship and connection. I am currently single, and was desiring waking up with someone.

That morning I chose to go to a community dance in Sausalito that I had never been to.

While I knew my friend Charlie was going to be there, (he goes regularly,) I wasn’t certain I would know anyone else. Clearly, I was pushing my social anxiety edge, especially after awaking feeling lonely.

As the room filled with warm bodies and I moved mine to the music, I physically got hot. Underneath my ¾ sleeve shirt, I was wearing a bralette, but I was also covered in psoriasis on my torso. My authentic-self wanted to take off my shirt and dance freely in just my sports bra. But I was nervous about exposing my skin. What would people think? Would they judge me? Would they think I was contagious? Would they think I was gross? Would they not like me?

Screw that, I thought! I took off my shirt and rocked my dance.

While yes, I had plenty of fears swirling in my head, I was more committed to being me. Letting myself be fully seen. Letting myself be exposed. Letting myself be me.

After dance, I was invited to go to brunch with about 25+ peeps from the community. I sat in the middle seat in a booth with 5 others. I shared my story of my transformation that morning. How I went from feeling contracted to feeling free. I inspired others at the table and they too shared their truths from that morning. We connected on a deep level and I left with new friends and a date. 😉

I share this with you because I really want you to get that marketing isn’t just about flyers, postcards and brochures. It’s more than just a social media post, a newsletter or an advertisement.

Marketing is how we consistently show up in our communities, authentically.

Playing small, hiding out, and being fake is not magnetic.

Getting out of your comfort zone, exposing yourself and being real is what attracts people to you. When you show up as your true self, people want more of you. They want to know you. They want to spend more time with you.

So, friend. What is one small thing you can do today to show your true colors? How can you be authentic with your online and local community so that people will get to know you and want more of you?

Try a post, send an email, do a Facebook Live video!

Do something that will have you at your edge of your comfort zone and others at the edge of their seat, wanting more of you!

I can’t wait to hear how this goes for you. Please leave a comment or send me an email with your questions and experiences and know that I am here for you.

In support of you,

PS – I would LOVE to hear from you. What marketing strategies have you tried that have worked? Which ones have not? Leave a comment or send me an send me an email with your questions and experiences and I promise to write you back!



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