Do You Have Shiny Object Syndrome?

I hope this finds you well and enjoying your gorgeous life.

All is well over here in the land of Oakland and I am enjoying the pace of the Summer days. Just yesterday I was suggesting to one of my coaching clients that she release any guilt around relaxing more and embrace the opportunity to be more productive by creating Summer hours. Something like getting all the work in and done between 9-1pm. I love this and may even try it on for myself.

Especially, if and when we condense our work flow, it is essential to be mindful of that common ailment called “Shiny Object Syndrome.” Never heard of it or think you may have it but unsure how to handle? This blog will help you to understand the “easily distracted disease” and give you a few suggestions for how to heal yourself from it.

 They call it Shiny Object Syndrome for a reason 😉

Living in a fast-paced society with constant bombardment of flashy technology and information, it is easy to have Shiny Object Syndrome, (aka SOS.) Couple this with being an entrepreneur with big thoughts, innovative ideas and excitement in your heart – it’s hard not to be distracted all. day. long. Whether you are writing an email and find yourself checking your Instagram and forget about the message you were intending to send OR you often have new ideas for how to grow your Kids Yoga biz and start them but never finish, you may be faced with SOS. It’s ok, it happens to the best of us – me included.

So how do we deal with being easily distracted when we know that productivity and focus is the key to success? We put into place a few systems that are sure to hold us accountable and get sh*t done.

Here are a few that I love and recommend:

Pomodoro Technique. This is by far one of my favorite ways to stay focused and get more done in less time. It’s the number one technique that I use when I have a lot on my plate and concerned about distractions. I love it so much, I wrote a whole blog post about it and you can read it here.

Lean into variety. Most entrepreneurs have Shiny Object Syndrome because they like variety. But too much variety can be irresponsible especially when it is not thought through. You can however, find variety in the environments in which you work. Try working from a new location, a café, or co-working with a friend. Just be sure the space is conducive to getting what you need to get done. That it is light, spacious, clutter-free and quiet.

Postpone your decisions. When you notice you have a new idea popping up, simply pause and postpone acting on it. Take a few days to a week sit with your idea. Spend time writing about the idea and the time it may take to accomplish it given what you are currently doing in your biz. You may find that the time it requires isn’t available to you now, but may be in the future. Don’t rush to act on a new idea and postpone any big decisions.

Sore your future biz ideas. Whether it’s a folder, a lil box or a list on your iPhone, store all your big exciting ideas in a place where you can easily review and access them in the future. This way your ideas will remain alive and not get lost.

Ask yourself these very important questions. When you see that shiny object creeping into your space and you notice your tendency to want to follow it, take a breath and ask yourself these important questions:

Is it right for me and my biz right now?

Do I have the time, money and resources right now to do this?

Do I already have too many open projects that need to be finished before I start a new one?

Be real with yourself, these questions and your answers. You will know whether or not it is time to hit the pause button and store this great idea in a future biz idea folder.

Have accountability. Another favorite tactic of mine is to have someone, a business coach or mentor, on my team to help me stay focused and reduce my urge to spiral with SOS. There are skilled people out there who specialize in helping entrepreneurs to stay focused on the important tasks at hand so that they can have the real success they truly desire. I am one of them!

Do you have Shiny Object Syndrome? No need to feel shame or guilt around it. Best is to have the awareness because I promise you, you are not alone. I would love to hear from you and how you manage SOS in your biz. Send me an email or leave a comment on the blog so we can all learn from you!

In support of you,

PS – I would love to support you in warding off Shiny Object Syndrome … it’s actually one of my super powers with my private coaching clients. Email me to find out more.


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