I hope this finds you well today. It’s early in the morning and I am happily writing you from a cozy window seat in my apartment in Oakland. The sun is rising and it’s quiet – it’s truly my favorite time of the day other than dusk. My mind is fresh from meditation and I feel inspired to share with you about an important topic that we all experience as Kids Yoga entrepreneurs.
It’s the thing that wakes us up in the middle of the night. The one that attempts to stop us from taking the next big step in biz. The one that sometimes is in the driver’s seat but should really be in the back. Can you guess it?
Yep – you got it. It’s fear.
Fear is something that comes with being human, and especially shows its true colors when we are in business for ourselves. The truth is, it doesn’t matter how much Yoga we do or how many times we say positive affirmations, fear of failing arises and challenges us along the way.
Interestingly however, fear can be a good thing. It lets us that there is something very big ahead and it needs to be taken seriously. That we should be mindful and strategic about our next steps.
The key, however, is to not let fear stop you from having or creating what you truly want.
Here’s my story with fear … You may or may not know, but I have been in biz with Next Generation Yoga for 19 years and trust me fear has shown up many times along my journey. Of course, at the beginning of starting up NGY, I was scared because I struggled financially to get my business going. I was afraid that I would have to go back to being a classroom teacher and give up my passion for teaching Kids Yoga. I lost sleep at night because I was so scared. Also the time I opened my first studio in New York City. I was desperately scared that no one would come and that I would be stuck with overhead expenses and a signed three year lease. And those times that I felt overwhelmed and scared when I developed new products like the NGY Teacher Trainings, The Biz of Kids Yoga 101 – Online Course, and my Private Mentorship program. Would anybody be interested in them? And of course, when I spent a bunch of money hiring a business coach. I felt scared that I was overspending and wouldn’t make my money back. Oh and right now – I even feel a bit of fear writing this blog. Like will anyone read it and will it be helpful?
So yea, fear pretty much comes along for the ride BUT I don’t let it stop me because then I wouldn’t have what I truly want.
Here are three common fears that most Kids Yoga Teachers, including myself, face and how to overcome them.
- Not knowing where to start. Most Kids Yoga Teachers who are serious about turning their hobby into a business feel overwhelmed and scared about all there is to do. Find a coach or someone who has been where you want to go. Read about the person and learn the structure of their biz. If possible, and it’s always possible, ask to have a conversation so you can learn from them. Be sure to be prepared with a list of questions. And not to worry, even if the person doesn’t have the time or an interest in speaking with you, you’ll know that they have achieved success, and so yes, it’s possible for you to do so too!
- Not having enough money. It would be dreamy if we all had an unlimited amount of money at any time during our career. However, even if you don’t have lots of funding at first, you’ll soon learn that taking the slow and steady route to building your Kids Yoga biz is best. Consider each time you make money as an opportunity for reinvestment. For example, that $250 you made from leading a Kids Yoga Birthday Party can be put back into marketing materials or products to sell. Money comes and money goes and spending it wisely with discernment will always have you winning. The saying, “you have to spend money to make money” is very true for growing your biz!
- Not attracting students. It can be terrifying to go out on a limb and offer your Kids Yoga classes, events and Teacher Trainings to your community and wonder if you will be received. Unless you are starting your biz with a built-in student-base, it takes time to build. Stay committed to your joy, authenticity and passion and you’ll undoubtedly be a magnet for your right and perfect students. Know your niche customers, be consistent with your marketing and most importantly, stay calm. It will happen! Just like Roam, it’s not built in a day.
I am sure there are many other fears that you face as a Kids Yoga entrepreneur. And I promise you I have them too. Good news, we are not alone and we have each other. If you want to join a professional, risk-taking and fear-fighting group of Kids Yoga Teachers, send me an email and I’ll tell you more.
Till then, know that I am in support of you!