Happy Mother’s Day and Birth as a Metaphor in Business

I hope this finds you well & that you had a lovely Mother’s Day. I am not a Mother in the sense that I have a physical child in my life, but I am a parent in that I have birthed and raised Next Generation Yoga, my Kids Yoga business. The truth is, if you have a Kids Yoga biz, meaning you are teaching and getting paid for your services, then you too are parenting. Whether new to the industry or not, (btw I am bringing my babe, NGY, into its 20th year next month) – we are guardians, caretakers and nurturers and it’s something to be proud of. The idea of celebrating being a Mother to my business, plus the PleasureCEO seminar that I attended two weeks ago and what I learned from Sheila of Ecstatic Birth, has me inspired to write about birth as a metaphor in business.

Let’s start from the beginning. For some, getting pregnant or dreaming up a biz, is not easy. It can be challenging, time consuming and mind exhausting. For others, it just happens overnight, clear as crystal. Regardless of how fast or slow it takes you to launch your business, it is an important choice that should be made with thoughtfulness, planning and clear intentions – just like when you decide to get pregnant and have a baby. Your intentions for birthing a business will be the very same energy for how you raise it.

Here’s me in my mother-like role teaching kids in Kenya

Once you do get pregnant, and your business is like a fetus ready to grow, then there are important things to do to nurture it during the gestation period. Feed your biz with healthy foods that will nourish you both. Read books, listen to podcasts, and do your research so you can learn lots about growing a business. Get good rest so you can be at your peak performance. Implement really good self-care so your well is always full. Consult with professionals like business coaches – they know how to guide you to get the results you truly desire. Surround yourself with others who are starting up a business as they too can support you. Think strategically about what to name your business. Invest wisely as you’ll need to spend some money to set up and get your baby biz all ready for the life it is about to have. You know, do all the same things one does when pregnant with a human baby.

The early stages of a business are essential, and just like pregnancy, there can be challenges. You may feel sick to your stomach about what you are creating. You may have a hard time sleeping because you are anxious and uncomfortable. You may even decide that raising a business is not for you, and that’s ok too. But being fully committed and taking good care of you and your babe are truly what matters. Be gentle with yourself, you are up to something big and life-changing.

If you made it through all the preparations and into what feels like your third trimester, then you are ready to birth your baby biz into the world. Good news, your friends, family and community can hardly wait to meet her! Now of course, the intensity can be fierce but it doesn’t have to be. I personally have always been curious about women who birthed their baby with pleasure. Check out my friend Amber who had an orgasmic birth – omg!

Her secret … breathing lots, surrendering, and going into the pain versus resisting it. Now this is a metaphor I can get behind in business. Instead of struggling with what’s not working, whether it is writing marketing copy, filling your classes or getting new contracts, why not soften, lean into the discomfort and allow the contraction to ride past. It always does and there is space and comfort on the other side. You’ve got this!

So yes, like giving birth, contractions will appear in biz no matter where you are on the journey. But we don’t have to resist them. Personally, just knowing and writing this has me feel a bit lighter about parenting my Kids Yoga biz. I hope it does for you too.

Can you tell I love this metaphor of being a parent to our businesses and birthing new brands, products and classes. Besides, in the Kids Yoga world, we nurture so many children, it’s hard not to feel maternal. I am curious to know your thoughts on this metaphor – leave a comment on the blog or send me an email and let me know.

In support of you,

PS – Do you have an idea, product or Kids Yoga business you are ready to birth. I’d love to be your doula and help you get it out into the world. Send me an email and let’s chat!


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