I trust this finds you well & enjoying your beautiful life! Can you believe it is September, already!? How is time going so fast! This month is a special one for many of us who will be attending the 3rd annual National Kids Yoga Conference in Washington, DC. Will you be there? If yes, send me a quick email letting me know so we can be sure to link up. There is nothing more magical than learning & connecting with tribe! (Here’s me with some special friends & colleagues from last year’s conference. Do you recognize any of these Yoga biz rockstars!?)
Recently I sent out an email offering you the opportunity to ask me any questions you have about your Kids Yoga business. Supporting teachers, like you, is a passion of mine and I’ll do anything I can to help you have a successful Kids Yoga biz. So if you have any questions related to The Biz of Kids Yoga, feel free to send them my way by email.
Recently, one courageous Kids Yoga Teacher asked me a simple yet perplexing question that I’ll answer in today’s blog. She asked: How do I get the word out about my classes?
Whether you are a new teacher or have been at it for a while, I imagine that you often ask yourself this same question. I know I do, especially every time I launch a new course or program.
So how do you get the word out about your Kids Yoga services?
Here is my A to her Q:
Tell everyone you know what you are up to. This may seem obvious, but so many forget to tell even their closest friends what they are up to. And while your besties and family may already know about your Kids Yoga classes, what about other peeps in your community? I mean seriously, what about the bank teller who handles your deposits, your Yoga Teacher at the studio, the person who bags your groceries, or the school librarian? While I am not saying you need to start bragging or be weird or socially awkward around people you don’t know, but you could simply start up a conversation with them and see where it leads. You never know who has a child or knows someone who is interested in what you are offering. Word of mouth is the best way to grow your biz and trust me, I have experienced gaining new students from the most random referrals. Being a Kids Yoga Teacher means being an active member in your community, so why not share and talk with others. Like I said, you never know where it my lead you and besides, if you want to have a successful business with booming classes, you better be committed to spreading your own good word! Oh, and when you do get a “bite” and someone expresses interest in your classes, do be sure you have a business card to give them, but better yet a place to write down their contact information so you can follow up with them. Maybe even offer them a free or discount on their first class because they were so fun to chat with. 😉
Use social media. Now you may be rolling your eyes as you read those three words, but trust me when I say, social media is your friend and your online “friends” are your friends but they are also your potential customers as well as your marketing messengers. Commit to posting about your Kids Yoga business a few times a week, say three or four. But don’t just try to get people to come to your classes as nobody wants to be constantly sold to. Instead, post about something that will give them value and enhance their life. Consider posting a cute pic of one of your students (with permission, of course), a fun story about something that happened in class or a guided visualization that you love to use during Savasana. Simply put, use the formula: give, give, give, ask. So for every three times that you post something that is valuable, you then get to promote your classes.
Incentivize. There is a reason why stores, like Costco for example, offer you free samples. It is because they want you to try their product, fall in love with it and buy it. Imagine if you did the same with your customers and offered them a free (or significantly discounted) first class. They try it, they love it, they buy it. As much as possible, let students come and sample your classes. But don’t stop there, even though they had fun, be sure that you follow up with them as that is your job, not theirs.
Stay committed. The thing about building your classes and your Kids Yoga business is that it takes time. You better believe that the saying “Roam wasn’t built in a day” is very apropos here. There will be days and even months where you want to give up. You think to yourself, I am doing everything I can, and still, it’s not building. And then one day, it does! Trust me, I have been there and know this ride well. The best thing we can do with growing our business is treat it like our Yoga practice. Tend to it daily, stay committed and never give up on it. You are doing great!
You don’t have to do it alone. While you may be in business for yourself, you don’t have to do your business by yourself. The truth is that running a small biz can be scary, overwhelming and kinda like being on a dark, fast paced rollercoaster. One of the best suggestions I can offer you in how to get the word out about your classes is to be open to getting support. Husbands and family members are wonderful for emotional support, but having a mentor and a team of community of business savvy colleagues who really know and understand your business is essential. Why try to figure it all out on your own, when there are professionals who have been where you are and are ready, willing and able to guide you to where you want to go. There is nothing wrong with hiring a mentor.
I could go on and on about the above, but I encourage you to start with these basics. With focus, attention and intention, the word will be spreading like wildfire. Remember, it takes time and consistency.
In support of you,